The 70/30 contract.
Seventy percent of our fee is fixed. Thirty percent is paid only if a number we agreed with you before starting is met, ninety days after go-live.
If we miss it, we don't earn it.
- 70%
- Fixed. 40% on signature, the balance across three-week milestones
- 30%
- On the contracted metric, measured at 90 days
The metric is agreed before we start, measured against a baseline we take in week one, and capped at 30% of the total fee.
It is the difference between a supplier who is paid for effort and one who is paid for the result.
Written down before anything is built.
The outcome, as a number
Not an ambition. One metric both sides can read off a report, written into the contract before any work starts.
The baseline
Measured against production data in the first two weeks, not a clean extract. No engagement proceeds past this gate without a baseline you have signed.
The kill criteria
Agreed before a line is written: the conditions under which the work stops, so that stopping is a decision and not a drift.
How the money moves
The fixed seventy
40% on signature, the balance across three-week milestones.
The thirty, at day ninety
The metric is verified ninety days after go-live, against the week-one baseline. If it is met, the thirty percent is due. If we miss it, we don't earn it.
The cap
The part of the fee that rides on the metric is capped at 30% of the total.
The cover
We carry professional indemnity cover on every outcome clause.
Why we work this way.
If it can't be measured, we can't be accountable for it, and it will be judged on impressions.
Roughly one prospect in six declines to spend two weeks on measurement. Those are the projects that were going to fail anyway.
Build engagements are contracted this way as standard. The Reality Check is a fixed fee, and Operate is billed monthly.
Start with the baseline.
The Reality Check is where the first number gets written down. Four weeks, fixed fee, credited in full against whatever follows.