Questions, answered before the first call.
The ones we are asked most, with the same answers you would get in the room.
Fees and the contract
How do you charge?
We don't publish fees; each engagement is quoted on its scope. The 30-Day AI Reality Check is a fixed fee, credited in full against any engagement that follows. Assessments and builds are fixed scope, managed operations are billed monthly with 90-day notice and no lock-in, and on every build 30% of the fee rides on the measured metric.
What is the 70/30 contract?
Seventy percent of the fee is fixed. Thirty percent is tied to a metric agreed before we start, measured against a baseline we take in week one, and verified ninety days after go-live. It is capped at 30% of the total fee.
What happens if you miss the metric?
We don't earn the thirty percent. That is the whole arrangement. We carry professional indemnity cover on every outcome clause.
Who decides the metric?
It is agreed with you before we start and written down as a number, not an ambition. The baseline is measured against production data in the first two weeks, and no engagement proceeds past that gate without a baseline you have signed.
Is the Reality Check fee lost if we go further?
No. It is credited in full against any engagement that follows.
Working with us
Where should we start?
If you have already spent on AI, with the Reality Check: four weeks that add up the spend and what it returned. If you haven't spent yet, with the Diagnostic: two weeks, fixed fee. In a regulated entity, with a governance assessment, almost always.
How long does an engagement take?
The Reality Check takes four weeks. A governance assessment takes six to ten. A build takes eight to twelve, through four gates: Frame, Ground, Build and Land. The Diagnostic takes two.
What size of company do you work with?
Companies between ₹200 crore and ₹5,000 crore in revenue, in four sectors we know well: Banking, NBFCs, Insurance & Capital Markets; Manufacturing; Global Capability Centres; Professional Services.
What don't you do?
Staff augmentation, custom product development for resale, foundation model training, enterprise data warehouse programmes, and anything without a measurable baseline. Stating this clearly is a position, not a limitation.
Do you stay on after delivery?
No longer than the handover needs. Our contract requires us to leave, and the handover comes with a measured capability score. If you want a named owner on your AI estate until your own is ready, that is what Operate is for: 90-day notice, no lock-in.
Who owns what you build?
Your IP stays yours; our accelerators stay ours.
Do you sell software or take referral fees?
No. We don't sell licences, and we take no vendor referral fees.
How quickly do you reply?
Within one working day. If we don't think an engagement will pay for itself, we will say so.
Governance and data
Can we outsource AI model risk to our vendor?
No. SEBI Regulation 16C makes the regulated entity solely responsible for AI outputs regardless of who built the system. Vendor contracts can add documentation, audit and exit rights, but the liability stays with you.
Are you certified?
ISO 27001 certification is in progress and SOC 2 Type II readiness is underway. We state that plainly rather than imply a certificate we don't yet hold.
What happens to the details I type into this site?
They are used to answer you and to send what you asked for, and they are deleted after 24 months. The site runs no advertising trackers and no session recording. You can ask to see, correct or erase what we hold at any time.
Are the calculator and the readiness check audits?
No. They produce indicative estimates from your own answers and published unit costs. The arithmetic is printed on the page with every result, and set out in full on the Methodology page.
A question that isn't here?
Ask it. We reply within one working day.