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72 Networks

How we work

Four gates. One measurable outcome. No work we can't be accountable for.

The four gates

Weeks 1-2

Frame

We define the business outcome, measure your current baseline, and sign exit criteria. No engagement proceeds past this gate without a baseline you have signed.

Roughly one prospect in six declines to spend two weeks on measurement. Those are the projects that were going to fail anyway.

Weeks 3-5

Ground

Data readiness verified against production data, not a clean extract. Integration map. Governance design. Evaluation harness and golden dataset built before any model is touched.

Weeks 6-10

Build

Implementation, tested continuously against the golden dataset, with real users.

Weeks 11-12

Land

Phased cutover, enablement, knowledge transfer, capability assessment, and handover to managed operations.

Thirty percent of our fee rides on your number.

70%
Fixed. 40% on signature, the balance across three-week milestones
30%
On the contracted metric, measured at 90 days

The metric is agreed before we start, measured against a baseline we take in week one, and capped at 30% of the total fee. If we miss it, we don't earn it.

We carry professional indemnity cover on every outcome clause.

What we don't do

Stating this clearly is a position, not a limitation.

Staff augmentation

We don't rent out engineers by the month. If you need two AI developers for six months, we'll refer you to someone who does that well.

Custom product development for resale

Different business, different risk. Your IP stays yours; our accelerators stay ours.

Foundation model training

Almost never the right answer for a company your size, and mostly used to justify fees.

Enterprise data warehouse programmes

Multi-year, multi-crore work where the large systems integrators have a genuine advantage.

Anything without a measurable baseline

If it can't be measured, we can't be accountable for it, and it will be judged on impressions.

Start with the Reality Check.

Four weeks, fixed fee, credited in full against whatever follows. The fastest way to find out whether there is an engagement here at all.